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Wednesday | December 7, 2016
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Nvidia does not abandon mid and high end market

Nvidia does not abandon mid and high end market

Many reading this may have heard of newshound Charlie Demerjian who was a writer on well known UK news ‘gossip’ site The Inquirer. For the last few years the majority of his news articles have focused exclusively on Nvidia, detailing their apparent wrongdoings and failures in a variety of areas.

Today I received a few emails from our readers asking if I knew anything about this article on his interestingly entitled site Semi Accurate.

In this diatribe Charlie writes "NVIDIA IS KILLING the GTX260, GTX275, and GTX285 with the GTX295 almost assured to follow as it (Nvidia: NVDA) abandons the high and mid range graphics card market. Due to a massive series of engineering failures, nearly all of the company’s product line is financially under water, and mismanagement seems to be killing the company."

Charlie also goes on to say : "With the cancellation of the GTX285, GTX275, and GTX260, possibly the GTX295 too, Nvidia is abandoning the entire high end and mid-range graphics market. Expect a reprise in January on the low end. The company is badly mismanaged and hated by the very partners it needs to throw it a life preserver."

These are obviously rather bold claims indeed and I decided to give Nvidia a call this afternoon to get their feedback on the aforementioned claims. An Nvidia spokesperson told me "There is no truth to this. Charlie has become a sponsored site of his sole advertiser. Look at his website it looks like an AMD ad." Nvidia also assured me with a chuckle that they are not ‘abandoning the mid or high end markets’.

Obviously every company can put a ‘spin’ on anything they feel is relevant so I decided to call a few of Nvidia’s partners to get their feedback on supply and demand – a few of them said they have quite low supplies of GTX285 and GTX295. This however can not be simply interpreted as a ‘worrying’ issue for Nvidia users because as many of our readers will know they actually have a new range of cards out very shortly to compete against the current range of DX11 boards from AMD – therefore it makes sense for them to start putting all of their focus into the upcoming range of hardware.

In industry circles it is very apparent that Charlie is venomously ‘anti Nvidia’ however I think we can safely assume that Nvidia won’t be abandoning the mid or high end market anytime soon. As for the fate of the current range of cards, many leading UK stores such as Overclockers and Ebuyer have reasonably healthy supplies of the current Nvidia range – actually much on a par with ATI.

Allan Campbell – Heaven Media

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Stuart Davidson

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