Friday | October 28, 2016
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Google get praise for free ‘holiday’ Airport Wi-Fi

Google get praise for free ‘holiday’ Airport Wi-Fi

It has been a good week for Google, we reported yesterday they have offered free airport Wifi for the American masses during the holiday season. This is a great gesture from the search engine giant but it brings forward a very important question that we would like to see answered – when will a company step in and make this a permanent fixture?

Almost everyone travels a few times a year and when we do we bring our phones to check RSS feeds and even email or Twitter (urgh) if you have a capable smartphone – with most companies now incorporating roaming data bandwidth as part of a phone plan. Why is it then that when we bring our laptops that we either need to pay an airport Wifi cafe for hourly connection rates or pay upfront for data bandwidth on a 3G USB dongle.

Some companies already know this and we are seeing new machines emerging such as the Nokia Booklet 3G with built in connectivity without having to worry about how to get online last minute when you end up with the inevitable, painful delays at the local airport.

In America, the situation is slowly improving, but in the UK almost everyone wants to take considerable coin out of your pocket. Our fingers are crossed that some enterprising company figure out a free form of airport wi-fi in exchange for some browser based advertising. I don’t know about you, but I would be willing to accept some flash based ads appearing on my pages if it meant totally free internet access while I waited for my plane to arrive.

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Stuart Davidson

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