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2K Sports & Nike Announce $10,000 NBA All-Star Challenge

2K Sports & Nike Announce $10,000 NBA All-Star Challenge

US players of all levels will be able to test their skills by signing up to participate in the NBA 2K10 All-Star Challenge, courtesy of 2K Sports and Nike Basketball. The Challenge will be exclusive to Xbox360 users and will be available through the Xbox Live facility.

Once qualifications and online play-offs have been completed two finalists will be flown to Dallas, Texas and will compete head-to-head the same weekend as the 2010 NBA All-Star even, February 12th – 14th. The competitors will have full VIP treatment during the event.

In addition to the $10,000 grand prize the winner will be given an opportunity to design one of the colourways for Kobe Bryant’s trademark sneakers. That design will be worn by Kobe in an LA Lakers game and will be used in the NBA 2K11 released next year.

The competition is the biggest for any basketball game on any system and is sure to generate a lot of interest. People wanting to participate can learn more at the 2K Sports site: http://www.2ksports.com/allstarchallenge.

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Stuart Davidson

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