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Android getting more consumer attention

Android getting more consumer attention

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According to new data from ComScore it appears that consumer attention is shifting slightly from the Apple iPhone to the Google Android devices. Their figures show a doubling in interest since August 2009. The majority of consumers however are still looking at the Blackberry devices.

“With handsets on multiple carriers, from multiple manufacturers, and numerous Android device models expected to be in the U.S. market by January, the Android platform is rapidly shaking up the smartphone market,” said Mark Donovan – ComScore senior vice president of mobile.

He continued “While iPhone continues to set the bar with its App Store and passionate user base, and RIM [Research In Motion] remains the leader among the business set, Android is clearly gaining momentum among developers and consumers”.

Additional ComScore data showed that iPhone and Android users behave differently from the majority of smartphone users as they tend to interact more with mobile media to get the most from their devices. Apparently a whopping 94 percent of iPhone users and 92 percent of Android users said they interacted with online media in some manner.

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Stuart Davidson

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