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Razer President talks to Driverheaven

Razer President talks to Driverheaven

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Robert: Yes, the Imperator mouse is a pretty interesting product for us. It is a new design for Razer. We spent a great deal of time studying the human factors and movement of gamers for this design.  It is probably more targeted to hardcore gamers, and in particular those gamers who play both high and low sensitivity games or inadvertently shift from a fingertip to a claw grip in the heat of battle. This is a very adaptive design. Business Plan Help Alberta Allan: Can you give us some specifications regarding the mouse – what do you feel are the major selling points?
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Business Plan Writers In Baltimore Md Robert: Well, the engineering is top of the line, anchored by a 5600dpi Razer Precision 3.5G laser sensor, four position adjustable side buttons for optimum reach that is an ideal feature for different hand sizes and grips, and Razer Synapse memory. Personally I really like the contoured thumb grip and the right-handed ergonomic shape.

Allan: Is there dedicated software for this mouse – is there macro control?

Robert: Yes, with the software you can assign the seven buttons (plus mousewheel forward and back), adjust your sensor performance, manage up to five profiles and adjust lighting and of course manage macro assignments.

Essays On Service Marketing Allan: Hopefully we will have a review of this on Driverheaven, have you any retail prices for the UK/Europe/USA market? Dissertation Msc Finance Robert: The Razer Imperator costs $79.99 in the USA and €69.99 in Europe.

Allan: We have been asked how research and development works in a company like Razer, how many employees do you have and have you specified teams for various divisions of R&D? It must be such a competitive environment for Razer and difficult to always try and be one step ahead. Phd Thesis In Business Administration Robert: That’s a really good question. Razer is very different from nearly every other hardware company inasmuch as we design and develop nearly all of our own products in house. The standard development procedure is to find other equipment makers (OEMs) and use standard industry technology to develop products. At Razer our process involves a great deal of user (gamer) research, feedback and innovation to begin to identify unmet needs of gamers and then develop those products in one of our two design centers. Each design center comprises electrical and mechanical engineers, industrial designers, project managers that actually act as product producers and lastly quality assurance testing. You may also find it interesting that Razer has a third studio that specializes completely in software, firmware and game add-on development. All of these people work full time and exclusively for Razer to deliver original, advanced gaming technology.

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Razer Naga ‘MMO’ Mouse    read the Driverheaven review here

Allan: How much work is there involved with actually creating a laser or optical ‘engine’ for a mouse, it’s something we all take for granted, but the work involved must be phenomenal.

College Essay How To Begin Robert: Every product we develop has one engine or key component, or more. We do spend quite a bit of time on R&D for our products, but I can’t reveal all of the secret ingredients that go into making a Razer mouse. What we can tell you is that a lot of work goes into the firmware development and tweaking of the sensor to ensure maximum performance.

Write College Essays Allan: How do you feel currently about the Razer gaming product range, are you happy with the product lineup?

Montclair State University Admission Essay Robert: When it comes to happy I let our customers, friends, fans and press make that connection. Based on user feedback I would say that our current product mix has hit the right mix of customer satisfaction. That is not  to say that there aren’t areas for expansion or improvement; Razer is always looking for that next great gaming solution.

Dissertation Credit Crunch Allan: Are you excited about 2010? Is Razer going to be concentrating on other markets inside the PC environment? Homework Helps Students Robert: Yes I am excited and we will be making some very exciting announcements at CES in Las Vegas in about seven weeks and also throughout the year. Unfortunately I am not at liberty to leak any advanced info at this time.

Find Dissertation Online Zitieren Allan: We loved your Mako speakers and they Buy Essays Online Townie won our top award on DriverHeaven … are there plans for a follow up set of Makos at some stage?

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Razer Mako Speakers
   read the Driverheaven review here

Robert: Great product and a wonderful way to make a name for Razer in the audio category. There are plans for additional audio products over the next couple of years – again I am not at liberty to divulge details. Sorry!

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