LT Panel
RT Panel
Friday | December 9, 2016
Popular Review Links:
Electronic Arts Considering Purchasable Demos

Electronic Arts Considering Purchasable Demos

Electronic Arts are considering releasing large, purchasable demos as part of a new marketing strategy to measure a game’s popularity before release among other things. If enough demos are sold it will impact on whether full products are developed.

Michael Pachter, the games analyst, quoted Visceral boss Nick Earl as saying:

“Mr. Earl revealed a strategy to release premium downloadable content (PDLC) as a product for sale prior to the release of a packaged product,” Pachter, who keeps an eye on the games industry for Wedbush Morgan, wrote in a note to investors.

The PDLC [premium downloadable content] would be sold for $10 or $15 through Xbox Live and PlayStation Network, and would essentially be a very long game demo, along the lines of 2009’s Battlefield 1943. A full-blown packaged game would follow shortly after the release of the PDLC, bearing a full retail price.

Mr. Earl believes that the release of the PDLC first limits the risk of completing and marketing the full packaged version, and serves as a low-cost marketing tool.”

In a seperate interview with GamesIndustry.biz he also added:

“Think about Battlefield 1943 as the prototype, so a full (but short) game experience for a reasonable price. At the same time, an expanded version of the game will be under development for release as a packaged product.

The idea is that if the PDLC gets favourable reviews, it will build word of mouth for the boxed product. If the PDLC has issues, they can tweak the packaged product to address those issues, improving the final product before release.

“It actually sounds like a great strategy. Again, I don’t know if they intend to include the PDLC in the packaged product, but my guess is that they won’t. I think that the PDLC will be a ‘prequel’ to the full game, so that they can keep selling it after release of the full game.”

About Author

Stuart Davidson

It appears you have AdBlocking activated

Unfortunately AdBlockers interfere with the shopping cart process

To continue with the payment process can we ask you to

deactivate your AdBlocking plugin

or to whitelist this site. Then refresh the page

We thank you for your understanding


Hardwareheaven respect you right to employ plugins such as AdBlocker.
We would however ask you to consider whitelisting this site
We do not allow intrusive advertising and all our sponsors supply items
relevant to the content on the site.

Hardwareheaven Webmaster