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Wii Price Cut Not Likely In 2010

Wii Price Cut Not Likely In 2010

2010 isn’t likely to see another price cut in the Wii console simply because its enduring popularity doesn’t make one necessary to drive sales.

That’s according to the Nintendo America Executive Vice President of Sales, Cammie Dunaway, who made the comments to Gamesbeat.

“Right now, we continue to see demand at very strong levels. It’s tough to find a Wii now. If we hit 100 stores in the area, we would find Wiis in only 20 percent of them today,” she said.

“That tremendous strength we had in December really wiped the pipeline clean. Our pipeline, the retailer pipeline. And so with that kind of demand, it doesn’t suggest the need for any pricing actions.”

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Stuart Davidson

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