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Microsoft to shut down Bing Cashback

Microsoft to shut down Bing Cashback

Microsoft plans to shut down Bing Cashback, the service that offered online shoppers cash rebates for buying products after searching for them on Bing.

It appears that the offering, which was based on technology developed by Jellyfish.com, a company Microsoft bought in 2007, didn’t do as well as hoped.

Microsoft attracted more than 1,000 merchant partners who offered cash back to shoppers, said Yusuf Mehdi, senior vice president for Microsoft’s Online Audience Business Group, in a blog post. “But after a couple of years of trying, we did not see the broad adoption that we had hoped for,” he wrote.

Read More/Source: Infoworld

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Stuart Davidson

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