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Blizzard: We’re not Giving up on PC Gaming

Blizzard: We’re not Giving up on PC Gaming

The Giant Publisher say despite the PC development issues, it will stand by PC gaming.

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Mike Ryder VP and Managing Director International Operations told PCR:

“Its certainly not written off by us. PC development has a number of unique challenges that console developers dont face, but Blizzard is one of the few companies that is there making great PC games. We’ve spent a lot of time in development focussing on scalablity, on new PC hardware and old. If you were just designing for a console it would be a much easier task.”

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To Buy Paper Ryder also insist that retail distribution is a vital part for Blizzard despite ever growing digital downloads.

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“We focus on the players and what they want, and in some cases they want digital, and in others they want a retail box. Retail is a vital part of our business – we built wow on largely around the retail channel. And we continue to have quite a bit of focus on retail, we think its really important.”

Blizzard recent game is StarCraft II: Wings of Liberity which recieved critical acclaim and managed to sell 1 million copies on day one.

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