LT Panel
RT Panel
Friday | December 9, 2016
Popular Review Links:
EA: Game budgets have peaked

EA: Game budgets have peaked

EA Partners head David DeMartini has claimed the trend for ever-larger game budgets may be coming to an end.

Speaking to GamesIndustry.biz at GamesCom last week, DeMartini felt that vast production kitties were not the only route to success.

“I think budgets for games have actually peaked and are starting to move in the reverse direction again,” he said. “I dont think theres any one right budget for any game. It kind of depends on how big the idea is and what the team needs to be able to make a 90 percent-rated game with the idea that theyre working on.”

Part of the problem, he claimed, was that potential purchasers were now more aware of games’ quality and critical reception before purchase.

“Consumers are so much more informed. Before you occasionally used to be able to slide a clunker out there and still do well, but now people are so informed by the various outlets that I dont think anybody makes an uninformed purchase anymore.”

For EA Partners, this meant “more and more pressure, I think, to sign only the best.” DeMartini claimed that picking studios with pedigree, such as Crytek, Valve and Insomniac, was “the best predictor of future success.”

Though declining to specify just how far backwards game budgets would roll, he felt they would remain mutable. “Theres different ways to make games. Ive been doing this for 12 years in the industry and theres cycles, internal development, now we go offshore, now we come onshore, now were back

“Theres no one way to do this. You just need to make sure that you pick a path thats going to get you there.”

Interview: Gamesindustry.biz

About Author

Stuart Davidson

It appears you have AdBlocking activated

Unfortunately AdBlockers interfere with the shopping cart process

To continue with the payment process can we ask you to

deactivate your AdBlocking plugin

or to whitelist this site. Then refresh the page

We thank you for your understanding


Hardwareheaven respect you right to employ plugins such as AdBlocker.
We would however ask you to consider whitelisting this site
We do not allow intrusive advertising and all our sponsors supply items
relevant to the content on the site.

Hardwareheaven Webmaster