AMD has recently postponed the launch schedule of its next-generation Radeon HD 6000 series GPUs (Southern Islands) from the original October 12 to November, according to sources from graphics card makers.
Seeing its chance, Nvidia aims to launch its new entry-level GPUs as well as cut its existing GPU prices in October to boost the market share, the sources noted.
Both AMD and Nvidia declined to comment on their products’ launch schedule.
Due to Taiwan Semiconductor Manufacturing Company (TSMC) skipping its 32nm R&D for GPUs and advanced directly to 28nm R&D, AMD has adjusted its plans and decided to continue adopting a 40nm process for its new Radeon HD 6000 series. However, due to the series’ GPU structure and processes being similar to the existing 5000 series, some market watchers are taking a conservative attitude toward the new products.
In response, Nvidia plans to launch its new entry-level GeForce GT 430 in October, while reducing the price of its GeForce GT 220 and GTX 460 768MB graphics cards.