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NPD: Wii Sells 232,000 in October, Places Third Again http://tahupac.org/research-papers-on-media/ Research Papers On Media

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Following the release of the NPD October sales report, IndustryGamers has learned that Nintendo sold just 232,000 units of the Wii console, putting it firmly in third place yet again. The Xbox 360 sold 325,000 units, while Sony’s PS3 sold 250,000 units. The Wii sales figure represents a year-over-year decline of 54% while PS3 was down 22% and 360 was up 30%.

Software sales for Nintendo didn’t fare much better, either, as the Wii software sales were down 26% to $32 million and DS software sales were down 32% to $23 million. Xbox 360 software sales, on the other hand, were up 44% to $81 million, and PS3 software sales were up $27 million (17%).

Wii has been facing increasing competition from PlayStation Move and Microsoft’s Kinect. Wedbush Morgan analyst Michael Pachter noted that Wii is also “continuing to struggle due to gamer fatigue and a lack of high-profile releases.”

Stuart Davidson

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