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Nokia kills off Ovi mobile brand

Nokia kills off Ovi mobile brand

Custom Body Thesis Nokia is to stop using the Ovi brand to sell music, games and mobile apps.

The company said it planned to wind up the four-year-old project and would be offering services under the Nokia name in future.

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In its early days, critics claimed that Ovi was an ill-conceived, rushed reaction to Apple’s app store and iTunes.

However, by 2011, its worldwide user base was downloading an average of five million products every day.

The changeover was announced on Nokia’s Ovi blog by editor Pino Bonetti.

He wrote: “The main reason for this change is so we can leverage the high-value of the Nokia master brand to better support future plans to deliver disruptive and compelling mobile experiences globally.”

Mr Bonetti assured users that the only change to the service would be its name.

Financial Plan In Business Plan Read More/Source: BBC News

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