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Virgin Media rapped on broadband claims

Virgin Media rapped on broadband claims

Help Writing Book Virgin Media has been reprimanded by the Advertising Standards Authority for an online campaign accusing rival broadband services of “conning” customers.

The campaign, called “Stop the broadband con” was aimed at changing the way other broadband providers advertised their services.

BT and Sky complained and the ASA ruled in their favour.

It means the campaign cannot appear in its current form again.

“We considered the ad went beyond highlighting the disparity Virgin believed existed between advertised broadband speeds compared to those that were delivered and implied that other ISPs dealt with consumers dishonestly in relation to broadband speeds,” the ASA ruling said.

Virgin Media argued that its campaign was intended to highlight “widespread dissatisfaction among consumers about the advertising of broadband speeds.”

Read More/Source: BBC News

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