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Play.com To be Sold

Play.com To be Sold

TOKYO & CAMBRIDGE, England, Sep 21, 2011 (BUSINESS WIRE) — Rakuten, Inc. (jasdaq:4755) and Play.com today announced that they have entered into a definitive agreement under which Rakuten will acquire UK e-commerce site Play.com for approximately 25 million pounds sterling (approx. 3.3 billion yen) in cash. The agreement has been approved by the board of directors of Rakuten.

essay money cant buy happiness The acquisition represents a significant step in Rakuten’s continued European and Global expansion and marks the company’s third acquisition in Europe, joining French e-commerce pioneer PriceMinister, acquired in 2010, and the rapidly expanding German online shopping mall, Tradoria, which joined the Rakuten Group in July of this year. Rakuten now operates e-commerce businesses in ten countries globally, including Japan

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