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Apps not important to smartphone users

Apps not important to smartphone users

get link According to a study by the Pew Research Center’s Internet & American Life Project of smartphone owners, 68% open only five or fewer apps at least once a week and 17% don’t use any apps. Pew estimates that about 42% of all U.S. adults have phones with apps.

911 research paper “The novelty wears off,” says Pew researcher Kristen Purcell.

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go to link But the ones with staying power really do stick. Android phone users spend about 90 minutes a day on their phone, about two-thirds of that on apps, says Monica Bannan of media research firm Nielsen. “We see a very familiar behavior with (iPhone users).”

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enter An app that’s retained by 30% of downloaders is considered “sticky,” says Anindya Datta, founder of Mobilewalla, an app analytic firm.

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follow site “We are constantly deleting them. That’s why the number of downloads is a very poor measure of how popular an app is,” he says, estimating 80% to 90% of apps are eventually deleted. Read more at USA Today

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