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Apple reportedly considering 14-inch MacBook Air

Apple reportedly considering 14-inch MacBook Air

Apple is reportedly considering launching a 14-inch MacBook Air and may start mass production in the near future to fully enter the Asia PC market, according to sources from the upstream supply chain.

Currently, 14-inch panels are the mainstream specification of the Asia notebook market, while consumers in Western countries prefer 15-inch models. In the global market, 14-inch models have an about 20-25% market share, but in Asia, the market share is about 35-40%, an indication of Asia consumers’ fondness for 14-inch models, the sources noted.

The sources analyzed that Apple is currently turning its targets from North America and Europe, to Asia and is eyeing the China market as its major market since the company still has strong potential in the country. The consideration of launching a 14-inch MacBook Air would be an indication the company will become even more aggressive about the China market.

Source: Digitimes

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