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Friday | December 9, 2016
SanDisk cuts retail product prices

SanDisk cuts retail product prices

Following reports from digitimes that Kingston Technology is cutting prices for all of its NAND flash products in the retail market by as much as 15%, SanDisk has also adjusted downward prices for products that include memory cards and USB drives in an effort to protect its market share, claims digitimes.

Kingston has launched its first-wave price reduction which is aimed at growing its presence and challenging SanDisk’s 40% share of the global NAND flash product market. But Kingston have stated that its price adjustments are to coordinate chip suppliers’ shift to more advanced 2Xnm production technologies.

According to DRAMeXchange, major NAND flash vendors are gearing up for mass production built using their newer node processes in the first quarter of 2012. Samsung Electronics and Toshiba are set to advance to 21nm and 19nm, respectively, and so are Hynix Semiconductor and Micron Technology to their respective 20nm processes.

Read more at digitimes

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Stuart Davidson

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