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Codemasters extends F1 licensing agreement

Codemasters extends F1 licensing agreement

A new multi-year agreement has been agreed between Codemasters and motorsport body F1.

Dissertation On Marketing Communication Codies released its first licensed F1 title in 2009 and has since gone on to ship 5.5m units, with F1 2010 still holding the record of being the fastest selling F1 game ever released.

“Codemasters has created some of the best and most successful Formula One games to date,” F1 boss Bernie Ecclestone stated.

“We and the teams work closely with them and look forward to creating more award winning games together in the future.”

Codemasters CEO Rod Cousens added: “We got off to a strong start with Formula One but we harbour ambitions to do much more.

“Formula One is front of mind at Codemasters and we give it the focus and attention it deserves. We have established close links across the sport and they know that, in Codemasters, they have a great partner.

“We remain ambitious with our plans and want to take the series forward. We want to take it to new geographies, make it available on new platforms to new audiences. We are taking Formula One to a new online platform this spring and our portfolio will be extended with a Formula One experience that will address a younger video game audience later in 2012.

“Our teams are hard at it, creating world class Formula One games across multiple genres for players irrespective of location or gaming platform and now, for many years to come.”

Source: MCV

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