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Free apps drain battery faster

Free apps drain battery faster

Free mobile apps which use third-party services to display advertising consume considerably more battery life, a new study suggests.

Researchers used a special tool to monitor energy use by several apps on Android and Windows Phone handsets.

Findings suggested (PDF File) that in one case 75% of an app’s energy consumption was spent on powering advertisements.

Report author Abhinav Pathak said app makers must take energy optimisation more seriously.

Free applications typically have built-in advertisements so developers can make money without having to charge for the initial app download.

Mr Pathak told the BBC that developers should perhaps think twice when utilising third-party advertising and analytics services in their app.

The research, produced by at team at Purdue University in Indiana, USA, looked at popular apps such as Angry Birds and Facebook.

Read More/Source: BBC News

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