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Thursday | March 23, 2017
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Samsung Galaxy S III – Launch Event

Samsung Galaxy S III – Launch Event

Samsung Galaxy S III Launch Event

Samsung Galaxy S III Launch Event Samsung Galaxy S III Launch Event
Samsung Galaxy S III Launch Event Samsung Galaxy S III Launch Event
Samsung Galaxy S III Launch Event Samsung Galaxy S III Launch Event
Samsung Galaxy S III Launch Event Samsung Galaxy S III Launch Event
Samsung Galaxy S III Launch Event Samsung Galaxy S III Launch Event
Samsung Galaxy S III Launch Event Samsung Galaxy S III Launch Event
Samsung Galaxy S III Launch Event Samsung Galaxy S III Launch Event
Samsung Galaxy S III Launch Event Samsung Galaxy S III Launch Event
Samsung Galaxy S III Launch Event Samsung Galaxy S III Launch Event
Samsung Galaxy S III Launch Event Samsung Galaxy S III Launch Event
Samsung Galaxy S III Launch Event Samsung Galaxy S III Launch Event
Samsung Galaxy S III Launch Event

Over the past few years Samsung has been pulling more and more customers away from the other phone leaders such as Apple and Nokia to become one of largest sellers of mobile devices on the planet.  Tonight saw the unveiling of the latest mobile offering from electronics giant Samsung and HardwareHeaven was present at Earl’s Court in London to hear the news live.

Samsung know how to throw a launch party, after cocktails and nibbles with partners and other members of the press we were sat in the main auditorium that they had created specifically for this event and were greeted by the host of the proceedings, none other than Suzy Perry of Channel 5’s The Gadget Show. Following the introduction piece we sat through various videos of how Samsung is now one with nature and before too long the phone was centre stage, delivered by JK Shin, Samsung’s president of IT and Mobile Communications . Here are some of the key features that Samsung feel make this the best phone in its class…

The screen is a 1280×720 HD Super AMOLED display measuring 4.8″ corner to corner and it is clear they have put a lot of effort into this aspect. On the coverage side the S3 has most of the boxes ticked with support for 2.5G (GSM/GPRS/EDGE), 3G (HSPA+21Mbps) as well as 4G where available. Connectivity continues with Bluetooth 4.0 and Wi-Fi support for all the usual suspects up to n but now with the inclusion of bonding which allows us to double the speed of the wireless connection.

With more people not bothering to take a compact camera with them out and about Samsung feel consumers want to see the gap close between the compact and smart phone and with the inclusion of an 8 megapixel camera with various image enhancement technologies to close the gap a little more. For example 8 images can be taken together and the phone will select the best quality image to keep. For video the front and rear camera both offer HD resolutions and rather cleverly can be used simultaneously.

On the OS side, the Galaxy S3 runs Andriod 4.0 (Ice Cream Sandwich) as most will have guessed already. The fluid of navigation in the demonstration seemed very good and so it should with the OS being powered by a quad core Exynos processor. The battery in the S3 is a longer life 2100mAh model and two handset colours will be available, marble white and pebble blue… Now you see the nature statement coming through… and the nature theme follows through on the home screens where touching the image causes ripples like water.

Looking a little closer at the software it features aspects that are there to make our life easier, technology such as the voice recognition. Very much like the Siri on the iPhone it recognises a lot more than just simple commands and can make calendar appointments, send text messages and check the weather. Whether it can become a must have function will be interesting to see as Siri was great fun when it first came out but now we only tend to use it sending text messages from the car. Otherwise it is a case of spending too much time correcting mistakes. (As a side note, more and more devices have this function including the latest ES8000 series Samsung TV ). The S3 doesn’t seem to require us to press a button on the phone like Siri, instead it waits for you to address it “Hi Buddy”.

At the end of the event we were given an opportunity to see the device and initial impressions are of shock at how light it was for a device with a 4.8″ screen (133g). The screen flowed very nicely and multitasking was easy. Great little features on the phone take full advantage of the quad core processor, like pop up video having an HD video player minimized whilst browsing on the web or sending a text, just like you can on laptop or desktop computer.

So all in all we are really looking forward to putting this new addition to the Samsung family through its paces when it reaches our office and then we can really see what it has to offer.

Here are the specifications as given by Samsung:

OS: Android 4.0 (Ice Cream Sandwich)
Display: 4.8″ HD Super AMOLED (1280×720)
Memory: Internal Storage 16GB/32GB/64GB
External Memory: MicroSD Slot (SDXC 64GB exFAT Support)
Camera Main: 8 Mega pixel Auto Focus Camera with Flash, Zero Shutter Lag and BSI
Camera Front: 1.9 Mega Pixel HD recording @30fps with Flash, Zero Shutter Lag and BSI
Video: Full HD (1080p) Recording and Playback
Video Codec: MPEG4, H.264, H.263, VC-1.DivX, WMV7/8, Sorenson Spark, DivX3.11
Audio: Codec: MP3, AMR-NB/WB, AAC/AAC+/eAAC+, WMA, OGG(vorbis), FLAC, AC-3, apt-X
Connectivity: WiFi a/b/g/n, WiFi HT40, GPS/GLONASS, NFS, BT4.0(LE)
Network 2.5G (GSM/GPRS/Edge), 3G (HSPA+ 21Mbps), 4G (dependant on Market)
Sensor: Accelerometer, RGB Light, Digital Compass, Proximity, Gyro, Barometer
Size:  136.6 x 70.6 x 8.6 mm, 133g
Battery Capacity: 2,100 mAh

About Author

Stuart Davidson

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