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Interview with AMD’s Sasa Marinkovic-hh0

Interview with AMD’s Sasa Marinkovic-hh0

AMD Interview with Sasa Marinkovic

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I am a Senior Manager of Technology Marketing. At present my role is focused on marketing heterogeneous computing. This involves identifying and evangelising upcoming industry trends such as ultralow voltage, small form factor and parallel computing and driving that from a marketing point of view.

http://www.ardanradio.com/research-proposal-for-phd-admission/ Research Proposal For Phd Admission Research Paper Proofreading Service Looking specifically at the AMD APU products, since the first batch of products in early 2011 there has been a constant stream of new models. Do you see the same pace of development continuing over the next year-2 years?

Graduate Admission Essay Help Kindergarten APU is about pushing the envelope on application acceleration and UI by harnessing the power of GPU.As our roadmap shows, the APU help put AMD in a leadership position and now there is a tremendous opportunity in the rapidly evolving PC industry where more and more devices are utilising our differentiated IP coming to markets such as cloud, tablets and ultra thin and light laptops.

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Professional Writing Journals The second generation AMD APU codenamed “Trinity” has a lot of cool new things, but I would single out two of them:

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One of the key aspects of an AMD APU is its ability to use the GPU element to enhance performance, for example accelerating zip operations or reducing encoding time. Is there a particular application that receives AMD boosts that consumers will most benefit from?

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The ecosystem is expanding constantly – you can see just over the last year how many applications have emerged. There are applications being developed that we can’t talk about right now and that we will let the people who are building them talk about. Bottom line, we are working towards making it easy for mainstream developers to build applications and code for both APU and GPU acceleration.

One of the significant announcements in the Trinity launch was the new low wattage range which will end up in Ultrathin mobile systems. Consumers currently know Ultrabook as a significant "brand", what will AMD offer in Ultrathin as a major benefit over the competition?

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http://lubeofsarasota.com/dissertation-front-page/ Dissertation Front Page One of the main selling points of many Ultrabooks is their use of SSDs; in fact models on mechanical drives are in the minority. Do you think APU based alternatives will follow a similar trend?

This is really up to OEM. Samsung series 5 already has implemented them in their ultrathin and lights.

We recently took a look at the Trinity reference laptop and found its gaming performance to be great at 1366×768 with high/maximum detail. Did AMD aim for playable performance at this resolution on Trinity during the design phase?

http://www.sephiroth.it/?nursing-research-paper-services Nursing Research Paper Services We didn’t target one specific resolution. The benefit of having the leadership on discrete graphics means that we have the ability to scale all way to AMD Eyefinity technology type of resolutions and still enable great gaming performance. As most of the laptops run 1366×768 resolution, the new AMD A-Series APU powered notebooks will really show off a playable gaming performance.

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Users should be enjoying notebooks right from the start. If they want to tweak at all, they are more than welcome but we have designed a technology that is smart enough to not require it.

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http://saintraphaelpreschool.com/view-essays-online/ View Essays Online What’s next for APU, for example might similar AMD technology make it into smart phones or similar devices?

I cannot comment on future plans but in terms of the next steps for APU, we have a big push around the HAS (Heterogeneous System Architecture). AMD and the HSA Foundation are driving industry standards and providing developers an open standards body that is easily accessible and broadly available to leverage as a resource when developing next generation computing solutions. AMD is unleashing innovation with improved programmability through HSA to make accessing the power of the APU and GPU as easy as today’s CPU.

By unlocking the performance and power efficiency in today’s GPUs and APUs with HSA, AMD is helping to drive performance leadership to substantially improve the user experience across a number of devices.

Editing And Writing Services Any final words for our readers?

There has been a whole new revolution on the compute side from the past 40 years. We got used to thinking how powerful CPU is the most important thing in our PC and how the GPU is important only for gaming. Now there is a whole new movement and the two processors are becoming equal partners.

We are looking at being able to provide the right products to be able to support new applications such as natural user interface (gesture, voice, touch) and push more pixels across devices while being more energy efficient. Designing applications to take advantage of the heterogeneous computing will help drive ‘next generation of breakthroughs’ and actually significantly help to improve the user experience.

The HSA foundation is going to be revolutionising the new wave and next generation of applications. The future looks very exciting. We look forward to be leading the industry forward into the future.


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Stuart Davidson

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