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Facebook details ‘false’ accounts

Facebook details ‘false’ accounts

Facebook has said it believes there are now more than 83 million illegitimate accounts on the social network.

In company filings published this week, it said 8.7% of its 955 million active accounts broke its rules.

Duplicate profiles – belonging to already registered users – made up 4.8% of its membership figure.

User-misclassified accounts amounted to 2.4% – including personal profiles for businesses or pets – while 1.5% of users were described as “undesirable”.

The estimate comes at a time of growing concern about the effectiveness of marketing on the platform.

Facebook defined duplicates as “an account that a user maintains in addition to his or her principal account.”

It said profiles were “user-misclassified” if “users have created personal profiles for a business, organisation, or non-human entity such as a pet”.

It added that “undesirable” accounts included those using fake names which were “intended to be used for purposes that violate our terms of service, such as spamming”.

Source: BBC News

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