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Piracy By the Numbers

Piracy By the Numbers

Dissertation And Distance Education And Composition Product image

London Games Conference – November 13th 2013

On November 2nd 2012, SEGA and Sports Interactive launched Football Manager 2103. This not only went on to become the biggest-selling game in the history of the long-running series, it also remained ‘uncracked’ until May 12th 2013. This means that for more than six months, there was no unprotected version of the game available for illegal download.

When an illegal version of the game was eventually made available, the crack contained a flaw which ‘called home’, giving Sports Interactive access to the IP address of every person that downloaded it. Using a collection of analytical tools the Sports Interactive team were able to use the raw data to generate a more accurate picture of illegal downloading and how it has affected sales of FM 2013.

Today at the London Games Conference, Sports Interactive’s Studio Director Miles Jacobson reveals the results of this investigation for the first time.

The accompanying pages contain some of the numbers revealed in this presentation. The majority of these numbers are verifiable facts, while some have been extrapolated using reasonable assumptions.

Thesis Statement Hospitality Services FOOTBALL MANAGER 2013 BY THE NUMBERS

Total Activations: 1,184,652

Product image

Football Manager 2013 was released on Kinds Of Business Report November 2nd 2012 and remained uncracked until May 12th 2013… a total of http://www.ardanradio.com/dissertations-international/ Dissertations International 191 days.

Taking certain variables into consideration (including the sales uplifts delivered by the inclusion of Football Manager Classic and some exceptional promotional activities in Turkey) it is conservatively estimated that the game enjoyed a sales increase of http://www.kusanairobi.org/design-methods-used-dissertation/ Design Methods Used Dissertation 4.9 per cent during this ‘crack free’ period. In financial terms, this equates to a net revenue of http://www.alamship.com.my/jane-austen-emma-box-hill-incident/ Jane Austen Emma Box Hill Incident $886,000.

The fact that the illegal version of FM 2013 ‘called home’ delivered a total of just over http://ducasco.gr/write-my-english-paper-write-my-english-paper/ Write My English Paper Write My English Paper 10,000,000 unique IP addresses. Further investigation of these IP addresses revealed that Ks3 Geography Homework Help 18 per cent of those people who illegally downloaded the game (1.8m) went on to play it five times or more.

Top 10 territories for piracy

 

Territory

Illegal downloads

Legitimate activation in the post-crack period

1.

China

3,186,227

-60%

2.

Turkey

1,053,302

-87%

3.

Portugal

781,785

-41%

4.

Italy

547,009

http://korma.hram.by/?best-site-to-do-online-assignments Best Site To Do Online Assignments +14%

5.

South Korea

385,283

– 50%

6.

Thailand

364,724

http://www.fanoff.com/shows/?lisias-essays-on-love Lisias Essays On Love + 7%

7.

Brazil

353,833

– 37%

8.

Poland

322,757

– 59%

9.

Serbia

250,365

– 91%

10.

Croatia

230,261

– 58%

http://azeezatmayowa.com/photo-essay-assignment/ Photo Essay Assignment In Conclusion

In the period since the illegal version became available, the overall legitimate Corrie Davis Dissertation activation rate has fallen by 17 per cent.

Our calculations suggest that Online Ordering System Thesis 1.74 per cent of illegal downloaders would purchase the game if no cracked version was available.

We believe that Football Manager 2013 enjoyed an uplift of 144,000 units prior to the crack and lost a potential 32,000 extra sales post-crack. Therefore, the difference between the game never being cracked and being cracked on day one can be calculated as 176,000 in unit sales or, in financial terms, a potential variance of $3,700,000 in net revenue.

About Author

Stuart Davidson

Stuart Davidson is Senior Editor at HardwareHeaven having joined the site in 2002.