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Windows 10 upgrade to be ‘free’ for one year

Windows 10 upgrade to be ‘free’ for one year

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Microsoft has announced that its next operating system will be offered as a free upgrade to owners of devices running Windows 8, Windows 7 and Windows Phone.The announcement marks a change in strategy to its previous policy of charging for major updates.

The offer, which is limited to the OS’s first year of release, may aid its adoption.That could help avoid a repeat of the relatively slow uptake of Windows 8.

The event is taking place at the firm’s Redmond headquarters.One analyst suggested the firm needed to change its policy to encourage interest in its ecosystem.

“Overall we know that about only about 10% of computers are running Windows 8 and the adoption rate among companies is similar or lower,” said Frank Gillett, an analyst at the Forrester consultancy.

“Developers are not paying much attention to Windows for mass market consumer apps, and you could even argue that for enterprise software most of the energy is going into mobile apps for iPad and Android tablets.

Read More/Source: BBC News

Here is the presentation that Phil Spencer did today showing during today’s Windows 10 event showing Xbox on Windows 10.

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MIG-31

3 Comments

  1. well thats pretty damn awesome

  2. Does that mean people that take up this offer will be charged after the first free years usage?
    A bit like buy now, pay later?
    Is this O.S. going to be by annual subscription?

  3. The way I read it is its free they are trying to encourage people to switch back to Windows (home users and developers) and figure a free year of the OS might make people do that, after that first year if you want 10 you buy it

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