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Meet the New Logitech

Meet the New Logitech

Economics Paper Today Logitech revealed its biggest brand transformation in its history. Building on its heritage as a technology company, Logitech has placed design at its core. It is crafting a portfolio of products that go beyond PC peripherals, to products that have a place in every aspect of your daily life. This brand reflects the company’s reinvention, with a colorful new attitude and a re-imagined logo. You’ll even see a new label for our latest product categories: Logi.

Phd In History Since 2013, Logitech has been working behind the scenes on reinventing the company, shaking things up culturally and through its product innovation. Its latest products are an outward expression of these changes, and moving forward Logitech is also bringing new life to its brand identity. Expect bold colors and simple designs to make their mark across Logitech.com, social media, on packaging and in-store displays over the coming year.

“We’ve been reinventing Logitech, creating products that strive to blend advanced technology and design to bring you amazing experiences,” said Bracken Darrell, Logitech president and CEO. “We’ve built a world-class design team, led by chief designer Alastair Curtis. We’re putting Design at the center of everything we do. Our approach to Design goes beyond the classic definition. Design to us is the combination of advanced technology, business strategy and consumer insights. Our products have come a long way, and now it’s time to bring the brand forward too.”

As part of the brand reinvention you will begin to see the name Logi on select products in existing categories, and expect some twists and a few surprises in new categories.

“Logitech has undergone huge changes, so we’ve created an identity that is an expression of who we are today and who we will be moving forward,” said Alastair Curtis, chief design officer at Logitech.

Dissertation Proposal On Sponsorship “A company transformation of this magnitude should come with an equally bold transformation of its brand.”

If you have questions or for more information, please visit Logitech.com, our blog or connect with us on Facebook.

2 Comments

  1. I read it twice, I am still not sure what it means. I am tired though…

  2. well thats a horrible advert almostlike a United Colours of Benetton one…. flashy , noisy , no one thing on screen for longer than 1/2 a second … and instantly forgettable

    My son likes it though so its probably an age thing although Im 47 and use Logitech mouse and board and he is 15 and is an Apple generation kid so im not sure who the target is

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