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Three, UK Carrier, Will Block Ads On Network Level

Three, UK Carrier, Will Block Ads On Network Level

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UK wireless carrier Three is going to block advertisements on its level, preventing the worst ads from reaching users. Three is working with Shine on the ad-blocking implementation and it says the ad blocking gives subscribers “control, choice, and greater transparency.”

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The UK branch of Three says this implementation of ad blocking will help reduce data costs, keep people safe from malware-filled ads, and prevent customers from seeing irrelevant and annoying ads.

Once this system is put in place, which will occur in the coming months, it will initially work on Three’s UK and Italian networks.

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