Apple offers 'One to One' instruction

Iria · May 3, 2007, 05:17 AM

Source: USA Today
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Apple is revamping its personalized customer service offerings in a bid to increase computer sales.

The company will split its ProCare program Wednesday, leaving premium tech support with ProCare and creating an education unit called One to One. Each costs $99 a year.

"Where most retail ends with the transaction, that's where we begin, and it's through participation," says Ron Johnson, Apple's senior vice president of retail.

May 3, 2007, 05:17 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Apple offers 'One to One' instruction Source: USA Today ________ Apple is revamping its personalized customer service offerings in a bid to increase computer sales. The company will split its ProCare program Wednesday, leaving premium tech support with ProCare and creating an education unit called One to One. Each costs $99 a year. "Where most retail ends with the transaction, that's where we begin, and it's through participation," says Ron Johnson, Apple's senior vice president of retail.