Universal Music plays iTunes hardball with Apple

Iria · Jul 2, 2007, 03:53 PM

Source: Between the Lines Blog (ZDNet)
_________
Does Apple’s iTunes store need U2?

That’s the crux of a game of chicken being played between Apple and Universal Music Group, which counts U2 and other big name artists in its stable. Who’s going to blink?

The New York Times and others are reporting that Universal Music Group told Apple that it will not renew its annual contract to sell music through iTunes. The reports, which cite unnamed sources, indicate that Universal Music is looking to market its music at will. The bottom line there is that Universal can pull its music at any time if there’s a spat.

**dj_stick** · Jul 11, 2007, 02:42 AM

this will be interesting, if the big lables decide to market their music online directly, stores like itunes are doomed

Jul 2, 2007, 03:53 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Universal Music plays iTunes hardball with Apple Source: Between the Lines Blog (ZDNet) _________ Does Apple’s iTunes store need U2? That’s the crux of a game of chicken being played between Apple and Universal Music Group, which counts U2 and other big name artists in its stable. Who’s going to blink? The New York Times and others are reporting that Universal Music Group told Apple that it will not renew its annual contract to sell music through iTunes. The reports, which cite unnamed sources, indicate that Universal Music is looking to market its music at will. The bottom line there is that Universal can pull its music at any time if there’s a spat.