Crytek helping launch Crycash cryptocurrency for gamers

Discussion in 'Gaming News Discussion' started by Calliers, Dec 8, 2017.

  1. Calliers

    Calliers HH's Man In Black Staff Member

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    Crytek is partnering with Crycash to launch the start-up firm's eponymous cryptocurrency, as reported by VentureBeat. The developer of Warface is hoping to use Crycash as a user acquisition tool, paying players who reach certain milestones in its games, who can then spend the currency on in-game transactions.

    "You go to a performance marketing agency and pay $5 or $10 per user, and you never know the quality of those users," Crytek co-founder and managing director Faruk Yerli said. "With Crycash, you can set goals for the players to achieve certain milestones in your game before they get the tokens. They fulfill the objective, and their receive their rewards in Crycash."

    Yerli is one of two people listed as an advisor on the Crycash website, along with Warface creative director Michael Khaimzon. (The size of Crytek's investment in Crycash, if any, is unclear, and a Crytek representative was unable to clarify as of this writing.) Crycash is expected to be integrated into Warface Turkey early next year, and Crycash is hoping to integrate the currency with games from other publishers as well.
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    Source: gamesindustry.biz
     
  2. Calliers

    Calliers HH's Man In Black Staff Member

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    Wasn't Razer or someone else doing something like this in the past? Did they get their cryptocurrency up and running?
     
  3. Trusteft

    Trusteft HH's Asteroids' Dominator

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    You are going to cry your cash.
     

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