Girl gamers targeted by new mag

Iria · Nov 26, 2006, 04:47 AM

Source: GameSpot
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Computec Media AG, a Germany-based media company, will be launching Game Vanilla for the holiday season. The publisher describes the magazine, aimed at female gamers, as "fresh, bold, upbeat, and feminine." It points to research that found that 60 percent of the Sims II players are female, as well as half of the casual gaming marketplace. The first issue of the magazine will be a supplement to women's lifestyle magazine Joy, due to newsstands on December 4. Beginning March, 2007, the magazine will then start a regular print run. Play Vanilla Editor-in-chief Petra Fröhlich said, "Women want to play too, but are quite different from men in the demands they place on a game." Fröhlich added that focus groups and game publishers have shown "excellent reactions" to Play Vanilla.

Nov 26, 2006, 04:47 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Girl gamers targeted by new mag Source: GameSpot _________ Computec Media AG, a Germany-based media company, will be launching Game Vanilla for the holiday season. The publisher describes the magazine, aimed at female gamers, as "fresh, bold, upbeat, and feminine." It points to research that found that 60 percent of the Sims II players are female, as well as half of the casual gaming marketplace. The first issue of the magazine will be a supplement to women's lifestyle magazine Joy, due to newsstands on December 4. Beginning March, 2007, the magazine will then start a regular print run. Play Vanilla Editor-in-chief Petra Fröhlich said, "Women want to play too, but are quite different from men in the demands they place on a game." Fröhlich added that focus groups and game publishers have shown "excellent reactions" to Play Vanilla.