Microsoft to share in-game ad revenues with developers

**MIG-31** · Feb 8, 2007, 11:34 AM

Source: Gamesindustry
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Microsoft Casual Games has unveiled a new initiative which will see developers receiving up to 20 per cent of the in-game advertising revenues generated by their titles.

The Ad-Share Program, which covers titles hosted on MSN Games, is designed to motivate developers and give advertisers a means of reaching consumers over a longer period of time.

There are two parts to the program. At Level I, developers will take away 10 per cent of revenues and there are no new requirements games must meet to qualify.

Feb 8, 2007, 11:34 AM	#1
MIG-31 HardwareHeaven News Mod Join Date: Dec 2002 Location: Nottingham,UK Posts: 56,818 Rep Power: 471 System Specs	Microsoft to share in-game ad revenues with developers Source: Gamesindustry _______________ Microsoft Casual Games has unveiled a new initiative which will see developers receiving up to 20 per cent of the in-game advertising revenues generated by their titles. The Ad-Share Program, which covers titles hosted on MSN Games, is designed to motivate developers and give advertisers a means of reaching consumers over a longer period of time. There are two parts to the program. At Level I, developers will take away 10 per cent of revenues and there are no new requirements games must meet to qualify. __________________ Please Post Your News Submissions Here