Q&A: Double Fusion's Epstein On The Game Ad Landscape @ Gamasutra

Vikingod · Apr 9, 2007, 06:57 PM

Source: Gamasutra
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Following a number of recent exclusive deals with publishers such as K2, Aspyr and Take Two, in-game ad firm Double Fusion has announced a multi-title deal with major publisher THQ which grants the company in-game ad rights for "a number of THQ's highly anticipated titles", including titles based on the Juiced, MX vs ATV and Stuntman franchises.

To find out more about the THQ deal, we spoke with Double Fusion CEO and president Jonathan Epstein, whom we also quizzed on the nature of the 3D advertisements the companies offer as a new way for players to interact with advertisements, the impact of Google's recent entry into the in-game ad market, consumer backlash and adoption of ads themselves, and the viability of Home as a new ad platform.

Apr 9, 2007, 06:57 PM	#1
Vikingod Int'l Fish Liaison Join Date: Jul 2004 Location: By the light of lamp I sit and type... Posts: 16,187 Rep Power: 109 System Specs	Q&A: Double Fusion's Epstein On The Game Ad Landscape @ Gamasutra Source: Gamasutra ___________ Following a number of recent exclusive deals with publishers such as K2, Aspyr and Take Two, in-game ad firm Double Fusion has announced a multi-title deal with major publisher THQ which grants the company in-game ad rights for "a number of THQ's highly anticipated titles", including titles based on the Juiced, MX vs ATV and Stuntman franchises. To find out more about the THQ deal, we spoke with Double Fusion CEO and president Jonathan Epstein, whom we also quizzed on the nature of the 3D advertisements the companies offer as a new way for players to interact with advertisements, the impact of Google's recent entry into the in-game ad market, consumer backlash and adoption of ads themselves, and the viability of Home as a new ad platform. __________________ *How You Can Help DriverHeaven By Using Digg*