Exclusive MI6 Q&A: Burger King's Russ Klein Is 'The King' @ Gamasutra

Vikingod · May 9, 2007, 03:12 PM

Source: Gamasutra
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Why did bizarre Xbox advergames like Sneak King make sense to a massive brand such as Burger King? Gamasutra caught up with MI6 keynoter and BK marketing president Russ Klein for an exclusive Q&A on why the fast-food giant used console games, and the 'star power' of The King.

May 9, 2007, 03:12 PM	#1
Vikingod Int'l Fish Liaison Join Date: Jul 2004 Location: By the light of lamp I sit and type... Posts: 16,197 Rep Power: 112 System Specs	Exclusive MI6 Q&A: Burger King's Russ Klein Is 'The King' @ Gamasutra Source: Gamasutra _____________ Why did bizarre Xbox advergames like Sneak King make sense to a massive brand such as Burger King? Gamasutra caught up with MI6 keynoter and BK marketing president Russ Klein for an exclusive Q&A on why the fast-food giant used console games, and the 'star power' of The King.