SCi officially launches new casual games label

**MIG-31** · May 14, 2007, 10:32 AM

Source: Gamesindustry
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SCi Entertainment has become the latest software publisher to enter the casual games market, announcing the official launch of label SoGoPlay.

The company acquired SoGoPlay when it purchased sister company Rockpool Games back in February.

According to a statement, SoGoPlay "has been carefully chosen to be the standalone brand which epitomises the essence of casual gaming and embraces both boxed retail and digital casual titles under a single umbrella".

May 14, 2007, 10:32 AM	#1
MIG-31 HardwareHeaven News Mod Join Date: Dec 2002 Location: Nottingham,UK Posts: 56,818 Rep Power: 471 System Specs	SCi officially launches new casual games label Source: Gamesindustry _______________ SCi Entertainment has become the latest software publisher to enter the casual games market, announcing the official launch of label SoGoPlay. The company acquired SoGoPlay when it purchased sister company Rockpool Games back in February. According to a statement, SoGoPlay "has been carefully chosen to be the standalone brand which epitomises the essence of casual gaming and embraces both boxed retail and digital casual titles under a single umbrella". __________________ Please Post Your News Submissions Here