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Old May 14, 2007, 10:32 AM   #1
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SCi officially launches new casual games label

Source: Gamesindustry
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SCi Entertainment has become the latest software publisher to enter the casual games market, announcing the official launch of label SoGoPlay.

The company acquired SoGoPlay when it purchased sister company Rockpool Games back in February.

According to a statement, SoGoPlay "has been carefully chosen to be the standalone brand which epitomises the essence of casual gaming and embraces both boxed retail and digital casual titles under a single umbrella".
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