Google Patents In-Game Advertising, Tracking Methods

Vikingod · May 16, 2007, 03:30 PM

Source: ShackNews
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A United States patent filed by Google and published this March has revealed details of extensive in-game advertising strategies that are apparently under consideration by the company.

The patent summary reads, "Information about a person's interests and gaming behavior may be determined by monitoring their online gaming activities (and perhaps making inferences from such activities). Such information may be used to improve ad targeting." It then goes on to describe fairly specific scenarios where in-game ads might be used to not only generate revenue, but to track and target consumers using information databases.

May 16, 2007, 03:30 PM	#1
Vikingod Int'l Fish Liaison Join Date: Jul 2004 Location: By the light of lamp I sit and type... Posts: 16,197 Rep Power: 112 System Specs	Google Patents In-Game Advertising, Tracking Methods Source: ShackNews ____________ A United States patent filed by Google and published this March has revealed details of extensive in-game advertising strategies that are apparently under consideration by the company. The patent summary reads, "Information about a person's interests and gaming behavior may be determined by monitoring their online gaming activities (and perhaps making inferences from such activities). Such information may be used to improve ad targeting." It then goes on to describe fairly specific scenarios where in-game ads might be used to not only generate revenue, but to track and target consumers using information databases.