CCP to spend $7 million on marketing EVE Online this year

Vikingod · Jun 4, 2007, 03:53 PM

Source: GamesIndustry
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CCP's Magnus Bergsson has revealed that the company has set aside a large marketing budget for 2007 and is in talks with IBM and Microsoft about ways to handle the influx of new EVE Online players.

"This year we're spending about USD 7 million in marketing," Bergsson told GamesIndustry.biz.

"The hardcore gamers know about EVE... So we're expanding. We're still going to be in the hardcore gaming media, but we're adding more general gaming and even portals like Yahoo!.

Jun 4, 2007, 03:53 PM	#1
Vikingod Int'l Fish Liaison Join Date: Jul 2004 Location: By the light of lamp I sit and type... Posts: 16,197 Rep Power: 112 System Specs	CCP to spend $7 million on marketing EVE Online this year Source: GamesIndustry ___________ CCP's Magnus Bergsson has revealed that the company has set aside a large marketing budget for 2007 and is in talks with IBM and Microsoft about ways to handle the influx of new EVE Online players. "This year we're spending about USD 7 million in marketing," Bergsson told GamesIndustry.biz. "The hardcore gamers know about EVE... So we're expanding. We're still going to be in the hardcore gaming media, but we're adding more general gaming and even portals like Yahoo!.