Vikingod

Source: DailyTech
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The issue of the PlayStation 3’s price tag is one that refuses to go away, at least until it is on-par with a competing console.

Sony executives have had a couple different stances on the topic. In the western world, SCEA CEO Jack Tretton said that PS3 will be “difficult to cost reduce” due to its expensive components. Phil Harrison of Sony Computer Entertainment Worldwide Studios said that he was feeling “absolutely no pressure at all” to drop the price of the PlayStation 3.

In Japan, Sony Senior Vice President Takao Yuhara said the company may look at price as part of its strategy to “expand the market.” Sony president Ryoji Chubachi said in April that the company was “in the midst of revisiting our strategy for the PS3,” which he later reiterated again in another recorded statement during June.

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