MMO to bridge culture divide

Vikingod · Aug 14, 2007, 03:47 PM

Source: GamesIndustry
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Sony Online Entertainment's head of business development, David Christensen, has pointed to some naiveté when it comes to the Western understanding of other cultures.

He was speaking following the unveiling of the publisher's new MMO, which takes inspiration from a holy Hindu poem, and aims to promote awareness of the religion to Western audiences.

"Unfortunately I think most people - not just those in the gaming industry - are a bit naïve when it comes to any culture but their own, which is precisely why SOE believes it is of the utmost importance to partner with local talent in every foreign market we enter," David Christensen told Eurogamer. "To be successful in a territory you have to think like the consumers there."

Aug 14, 2007, 03:47 PM	#1
Vikingod Int'l Fish Liaison Join Date: Jul 2004 Location: By the light of lamp I sit and type... Posts: 16,197 Rep Power: 112 System Specs	MMO to bridge culture divide Source: GamesIndustry _______________ Sony Online Entertainment's head of business development, David Christensen, has pointed to some naiveté when it comes to the Western understanding of other cultures. He was speaking following the unveiling of the publisher's new MMO, which takes inspiration from a holy Hindu poem, and aims to promote awareness of the religion to Western audiences. "Unfortunately I think most people - not just those in the gaming industry - are a bit naïve when it comes to any culture but their own, which is precisely why SOE believes it is of the utmost importance to partner with local talent in every foreign market we enter," David Christensen told Eurogamer. "To be successful in a territory you have to think like the consumers there."