Lazard: Halo 3 To Quickly Push $200m In Sales

Vikingod · Sep 13, 2007, 05:04 PM

Source: Gamasutra
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Following a meeting with Microsoft Xbox execs, Lazard analyst Colin Sebastian has estimated Halo 3 sales could quickly reach $200 million in "one of the largest and most successful product launches in digital entertainment."

Sebastian says the launch prediction is "based on our conversations with Xbox management as well as our own industry checks," with "significant preorders and broad consumer anticipation" of the Xbox 360 title.

"In addition," he said, "we expect Halo 3 to drive increasing Xbox 360 hardware sell-through, supported by the August price cuts. We note that incremental retail foot traffic resulting from the Halo 3 launch benefits video game specialty retailer GameStop."

Sep 13, 2007, 05:04 PM	#1
Vikingod Int'l Fish Liaison Join Date: Jul 2004 Location: By the light of lamp I sit and type... Posts: 16,187 Rep Power: 109 System Specs	Lazard: Halo 3 To Quickly Push $200m In Sales Source: Gamasutra __________ Following a meeting with Microsoft Xbox execs, Lazard analyst Colin Sebastian has estimated Halo 3 sales could quickly reach $200 million in "one of the largest and most successful product launches in digital entertainment." Sebastian says the launch prediction is "based on our conversations with Xbox management as well as our own industry checks," with "significant preorders and broad consumer anticipation" of the Xbox 360 title. "In addition," he said, "we expect Halo 3 to drive increasing Xbox 360 hardware sell-through, supported by the August price cuts. We note that incremental retail foot traffic resulting from the Halo 3 launch benefits video game specialty retailer GameStop." __________________ *How You Can Help DriverHeaven By Using Digg*