Source: Gamesindustry
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Sony is to increase its marketing push for the PlayStation 3 this Christmas by putting particular emphasis on the console's capacity as a Blu-ray movie player.
Working closely with Sony Pictures and Sony Entertainment, SCE president Kaz Hirai admitted it was a "balancing act" to market the GBP 425 machine as both a games player and a home entertainment system.
"The PS3 is first and foremost a videogames machine but we want to say – by the way, it's a great Blu-ray player as well," said Hirai, speaking to the FT.com.
Sep 21, 2007, 12:46 PM
