Source: CVG
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Well, we wanted attire that suited the character's personality, and even though our goal is to create the darkest anti-hero in videogames, we want a character that will appeal to the people playing our games.
Prototype is set in Manhattan in 2008, and what does our audience wear in New York City? They wear hoodies, and trendy clothes. It also serves the story intentions too, as Alex (the main character) is concealing his identity. There's a mystery around him, and Alex has to unravel his own story to find out who he is.