Does the rise of casual gaming spell disaster for the young, male demographic?

Vikingod

Source: GamesIndustry
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One topic which I've returned to many times in the past year is the astonishing rise of casual, mass-market gaming. I make no apologies for that focus; the rapid growth of this market is the most exciting thing that has happened to the interactive entertainment industry since the introduction of the PlayStation.

Suddenly, games software and hardware is attracting audiences wider than many commentators dared to hope for. Nintendo is selling console and handheld hardware to them; Sony is selling them software to run on the household gamer's existing consoles; a number of smaller firms are stealing away their lunch hours and coffee breaks with advertising supported web games. Out of nowhere, a whole new ecosystem has been developed, and the heady scent of optimism fills the air around it.

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