In-Game Ads to Tackle Drunk Driving

Iria · Dec 25, 2007, 02:15 AM

Source: Tech-Ex
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Normally I hate in-game ads. In this case, I would be willing to make an exception. In a move to reduce driving under the influence, the government of Scotland is reportedly spending £10,000 on in-game ads in Xbox 360 games.

Dec 25, 2007, 02:15 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	In-Game Ads to Tackle Drunk Driving Source: Tech-Ex _________ Normally I hate in-game ads. In this case, I would be willing to make an exception. In a move to reduce driving under the influence, the government of Scotland is reportedly spending £10,000 on in-game ads in Xbox 360 games.