Square Enix eyes western expansion

**MIG-31** · Jan 8, 2008, 01:35 PM

Source: Gamesindustry
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Square Enix' president Yoichi Wada thinks that Europe has great potential for growth and wants his company to be stronger in that market.

Speaking to GamesIndustry.biz, Wada noted that the Japanese market is currently quite weak when it comes to games for core gamers, whereas the Eurppean and American markets are growing at enormous speed for core games.

While eyeing the western market, he recognised that regarding Europe as just one block could lead to fatal mistakes.

Jan 8, 2008, 01:35 PM	#1
MIG-31 HardwareHeaven News Mod Join Date: Dec 2002 Location: Nottingham,UK Posts: 56,818 Rep Power: 471 System Specs	Square Enix eyes western expansion Source: Gamesindustry ________________ Square Enix' president Yoichi Wada thinks that Europe has great potential for growth and wants his company to be stronger in that market. Speaking to GamesIndustry.biz, Wada noted that the Japanese market is currently quite weak when it comes to games for core gamers, whereas the Eurppean and American markets are growing at enormous speed for core games. While eyeing the western market, he recognised that regarding Europe as just one block could lead to fatal mistakes. __________________ Please Post Your News Submissions Here