EA Expands Massive In-Game Advertising Deal

**MIG-31** · Mar 18, 2008, 04:16 PM

Officials from Electronic Arts and Microsoft-owned in-game advertising firm Massive Inc. have announced an expansion and two-year extension of the two companies’ agreement to offer in-game advertising for Electronic Arts games. The global agreement relates specifically to the Xbox 360 and exclusive rights to a “majority” of Electronic Arts’ PC titles.
____________
Source: Gamesutra

Customgamer1 · Mar 19, 2008, 11:26 PM

BOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO

Another reason to hate EA.

You take our money your crap games in the first place and then force us to look at ad's in our games we play...

BlueMak · Mar 19, 2008, 11:37 PM

How do they take your money for crap games? If you don't like their games, why buy them?

Customgamer1 · Mar 19, 2008, 11:41 PM

Well some of the games they make are fine, but they have been on the down hill.

I still buy some of them like the Battlefield games

calidan · Mar 20, 2008, 01:30 AM

Isn't the new Battlefield game going to be supported by ads?

Customgamer1 · Mar 20, 2008, 02:30 AM

Quote:

Originally Posted by calidan

Isn't the new Battlefield game going to be supported by ads?

I was talking about the 360 version lol, but the new PC one is and that is fine.

If its free I don't mind at all. I just think its a rip off after spending $60!

Mar 18, 2008, 04:16 PM	#1
MIG-31 HardwareHeaven News Mod Join Date: Dec 2002 Location: Nottingham,UK Posts: 56,818 Rep Power: 471 System Specs	EA Expands Massive In-Game Advertising Deal Officials from Electronic Arts and Microsoft-owned in-game advertising firm Massive Inc. have announced an expansion and two-year extension of the two companies’ agreement to offer in-game advertising for Electronic Arts games. The global agreement relates specifically to the Xbox 360 and exclusive rights to a “majority” of Electronic Arts’ PC titles. ____________ Source: Gamesutra __________________ Please Post Your News Submissions Here

Mar 19, 2008, 11:26 PM	#2
Customgamer1 Fell off the tech wagon Join Date: Jan 2004 Location: Wisconsin Posts: 2,273 Rep Power: 74 System Specs	BOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO Another reason to hate EA. You take our money your crap games in the first place and then force us to look at ad's in our games we play... __________________ Asus Laptop: 2.5 Intel Core 2 Duo, 4gigs DDR 2, Windows 7 64bit! Windows 7 > OSX!

Mar 19, 2008, 11:37 PM	#3
BlueMak HH's Asteroids' Dominator Join Date: Nov 2004 Location: Hellas->Macedonia->Thessaloniki Posts: 13,465 Rep Power: 349 System Specs	How do they take your money for crap games? If you don't like their games, why buy them? __________________ The people who are regarded as moral luminaries are those who forego ordinary pleasures themselves and find compensation in interfering with the pleasures of others(Bertrand Russell)"You go into Afghanistan, you got guys who slap women around for five years because they didn't wear a veil,You know, guys like that ain't got no manhood left anyway. So it's a hell of a lot of fun to shoot them." - Lt. Gen. James N. Mattis This is slavery, not to speak one's thought. [Euripides-The Phoenician Women (c.411-409 B.C.)] http://www.macedonia.info/FALLACIESANDFACTS.htm *Sic semper tyrannis.*

Mar 19, 2008, 11:41 PM	#4
Customgamer1 Fell off the tech wagon Join Date: Jan 2004 Location: Wisconsin Posts: 2,273 Rep Power: 74 System Specs	Well some of the games they make are fine, but they have been on the down hill. I still buy some of them like the Battlefield games __________________ Asus Laptop: 2.5 Intel Core 2 Duo, 4gigs DDR 2, Windows 7 64bit! Windows 7 > OSX!

Mar 20, 2008, 01:30 AM	#5
calidan Frozen in Carbonite Join Date: Mar 2003 Location: Kansas City, MO Posts: 1,409 Rep Power: 0 System Specs	Isn't the new Battlefield game going to be supported by ads? __________________ Steam Community :: ID :: calidan "Don't try to be like Jackie. There is only one Jackie.... Study computers instead." - Jackie Chan