Pachter: Wii Fit Marketing Budget Set At $40m

**MIG-31** · Apr 2, 2008, 05:59 PM

Wedbush Morgan analyst Michael Pachter has claimed that the marketing budget for Wii Fit in North America will be set as high as $40 million, the largest in Nintendo of America’s history.

Speaking to the New York Post, Pachter also suggested that Wii Fit could sell 3 to 4 million in the U.S. if Nintendo “markets aggressively”, stating that his figures were based on comments made to him by Nintendo of America executives.
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Source: Gamesutra

Apr 2, 2008, 05:59 PM	#1
MIG-31 HardwareHeaven News Mod Join Date: Dec 2002 Location: Nottingham,UK Posts: 56,818 Rep Power: 471 System Specs	Pachter: Wii Fit Marketing Budget Set At $40m Wedbush Morgan analyst Michael Pachter has claimed that the marketing budget for Wii Fit in North America will be set as high as $40 million, the largest in Nintendo of America’s history. Speaking to the New York Post, Pachter also suggested that Wii Fit could sell 3 to 4 million in the U.S. if Nintendo “markets aggressively”, stating that his figures were based on comments made to him by Nintendo of America executives. ____________ Source: Gamesutra __________________ Please Post Your News Submissions Here