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Old Apr 14, 2008, 03:33 PM   #1
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Gardner to consider ditching Infogrames name

David Gardner has told GamesIndustry.biz that he will consider losing the Infogrames name in favour of a full transition to the better-known, further-reaching Atari brand.

"I'd like to consider that, I think that would be the final mark of the transformation from Infogrames to Atari," said the company's CEO. "We have a new board of directors, a new management team that's less than a year old - so yes, it's really continuing.
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Old Apr 14, 2008, 03:50 PM   #2
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If nothing else the name Atari is well known for success and careful management.
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Old Apr 15, 2008, 06:50 AM   #3
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not since they reintroduced the name a couple of years ago..
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