Back in the spotlight for the first time since his swansong performance at E3 2007, Peter Moore was on ebullient form as he detailed his bold vision for the future of EA Sports, unveiling a major play for the casual consumer.
Speaking to a packed auditorium of invited press at EA Sports' Vancouver HQ, the former Xbox boss lifted the lid on the All Play Wii range and new
Freestyle brand, as well as talking up the latest instalments of the division's core sporting franchises.
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Source: Gamesindustry