Thierry Braille, VP and GM of Disney Interactive Studio EMEA, has said that the company plans to use its games studios to create new IP that could cross over into other forms of media.
Speaking to
GamesIndustry.biz, Braille explained how the media and entertainment company hoped to mimic the success of the Pokemon franchise by using the studios to create 20 per cent of its own stories and characters - with the idea that it could later be used in TV, film or print publications.
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Source: Gamesindustry
May 27, 2008, 12:50 PM
